Tuesday, September 18, 2012

Alexandra Castro Reading #2






In Ellen Lupton's chapter How to Get Ideas, we are given many helpful tips to generate inventive ideas for design. I believe the most helpful tips were the Action Icons, Forced Connections and and Co-Design. The begining of the chapter provided tips and case studys the described ways in which an concepts can be explored beyond its literal meaning. An example was the drawings on p. 76 which personified crayons by drawing them representing action verbs. As expressed in the first chapter, using this method can give more insight how a representative object can provide a double meaning. I will definitely look into using this concept for my Work Job assignment, as I can generate concepts by representing the tie ( an object from my worst job at JcPenney) in situations that express anger. Forced Connection was an interesting chapter because I would have not considered joining two concepts together such as a laundrymat and a cafe. In was insightful, when Lupton described that linking concepts together can provide an intriguing outcome.  
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4 comments:

  1. UnknownSeptember 18, 2012 at 12:03 PM

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  2. UnknownSeptember 18, 2012 at 12:05 PM

    I enjoyed the examples of the crayons on page 76. I mentioned the visual puns case study on page 73 in my blog post. I always enjoy puns because they usually catch you by surprise. Even in everyday language, when you run into one of those, you can pick up the ball and run with it. Puns usually combine two ideas like the forced connection point you mentioned.

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  3. UnknownSeptember 18, 2012 at 1:17 PM

    I also thought the idea of co-design was very interesting and would be extremely useful for both the audience and the designer of a particular project. I have never given this idea much consideration before but the idea of incorporating your audience members ideas into your product/ design is phenomenal and a great way to reach out to a greater fan base.

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  4. kbuckleitnerSeptember 18, 2012 at 8:27 PM

    Yeah, like Jonathan, I enjoyed those examples as well--I love the visuals she gives. I know I'll be referring back to this book too!

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