Weiss_Final

Grant Weiss

GD300

11/14/12

For my design I wanted to try my hardest to incorporate the integrative design structure. I really found a new liking for a humorous juxtaposition between two objects. The energy that relationship creates is one unlike most others. The feeling of laughter is untouchable and irreplaceable. Though with speaking in regards to my piece, it may not make one laugh. But it does on the other hand make me laugh. And as a designer for once I am truly happy with my work.

In the design, (right side) my girlfriend Heidi is reluctantly posed around a video game character (left side), from the newly released Halo 4. Luckily enough, Heidi allows this ridiculous habit, and therefore was my entire inspiration to my design.

Analyzing past integrative designs that we have viewed in class was the first step to the process. And shortly after a screen shot from Xbox live, and a picture from Heidi, the pieces finally started to fall together, after rigorously thinking of what to do! I wanted to focus on something that I do not usually do when I design, in hopes of thinking outside the box. And the decision to focus on an integrative design was a rewarding decision for me.

The typeface is modeled after the type Halo has used, since the beginning of their gaming legacy. Which to me adds a sense of authenticity. Putting the viewer in the digital medium as if they were playing the game itself, and witnessing Heidi with her arm around a character as if she actually belonged in the same frame. With all of this being said; this piece could speak to two separate audiences which themselves are on opposite ends of their spectrum. One audience is the gamer who knows he or she must spend time with their significant other. And the other audience is the one who desires their significant other to take a break from video games. But yet when both view the piece there is common ground, but of opposite affection.