This last section is similar to the first two as it is an assortment of different ways of thinking, but it is different with the more hands on, "get down to it" approach. One of the first ideas given, sprinting, is all about getting a bunch of little different ideas down on paper as fast as possible and then going back and picking any good ones out to incorporate into the project. this method is basically how I work most of the time and usually works for me.
The branding section of this was also very interesting to me as I am a huge fan of all things branding. I love the way a brand flows from medium to medium. If I product has been branded well, I can't help myself. With my love of branding however, it is one thing that I am dreadful at. For some reason consistency in design has always been a struggle for me, when creating a set of pieces or even the times I have dabbled in packaging design. But this section is definitely one I will be bookmarking and coming back to in the future.
As a whole the book was really well done with exactly what I needed from it without being overly preachy or one directional. I would absolutely recommend this book to any fellow designers especially those having trouble with ideas.
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